First things first: What is user generated content?
It’s just what it sounds like! Content generated by your customers through engaging tactics that you can, in turn, use in your own marketing. You’ve seen this before through reviews, posts on social media, haul and unwrapping videos, etc. Think of User Generated Content as the “word of mouth” of the digital world.
Should you be using User Generated Content?
If you want to build a sense of trust and authenticity—the answer is a resounding yes! According to Spectoos, customer testimonials are the most effective type of content with an astounding 89% effectiveness rating in comparison to other types of content. Whatever your goals as a business are, testimonials through UGC are an easy and effective way to get there.
What else can UGC do for my business?
In addition to helping you meet your goals, UGC can help you create a brand identity that is authentic and worthy of engagement and loyalty. According to Stackla, 90% of customers say authenticity is important when decided what brands to support. UGC provides an easy way to create that sense of trust. Almost half of customers don’t trust what a company says about itself—but the good news is, they are just as likely to trust a testimonial or review as they would a personal recommendation from a friend or family member.
Sounds good, right?
So, how can I get UGC to use?
While using UGC in your marketing can create a sense of authenticity, you have to encourage customers to create UGC in a way that feels authentic, too. Whether reviews are big in your business, or you can create contests that ask for engagement, there are endless ways to ask your customers to create content that you can use. You just have to know what kind of content will be the most effective for your industry.
Not sure where to start?
Send us an email! Our social media services include campaign and content strategy which can provide natural ways to encourage UGC from your customers. All you have to do is watch the reviews flow in!
In the digital age, most of us are on social media personally. So when it comes to our businesses, we think we have it all figured out. But there’s a big difference between using social media for fun and using it to drive results.
Whether you’ve got things figured out for your business or you’re still discovering what works and what doesn’t, here are our five tips for making your business stand out on social media.
1. Reset Your Mindset
Consider what you’re using social media for. If you’re relying on social posts to drive sales and conversion, that’s not necessarily wrong, but you may benefit from thinking about it a different way. According to Sprout, 80% of Social Marketers said their main goal was to increase engagement across all channels.
2. Consider Influencers
Now, we’re not talking about the Kardashians, but consider local level influencers as you build your brand’s image. Did you know 50% of customers rely on influencer recommendations? Think about people you’d be proud to partner with and reach out—it could be a win-win for both of you!
3. Engage, Engage, Engage
You learned in tip number one that engagement should be one of your big goals on social media—but you have to remember the importance of engaging back! This can make the difference between someone feeling neutral toward your brand and earning a lifetime of loyalty. If someone has a positive experience with your brand on social media, they’re way more likely to spread the word to friends and family. Hello, organic growth!
4. Go for Video
It’s pretty easy to choose photography that captures your brand spirit and stick to that on social media, but if you want more reach, it might be time to give video content a try. Social media users are 40 times more likely to share video content than any other kind. Create short videos your customers will love to watch… and then love to share!
5. Channel Your Energy, Well, Everywhere
You may think it’s enough to just stick to one or two platforms and not branch out across the board, but that’s not the case. Each platform is good for a unique purpose. Facebook remains the most used platform, but lesser-thought-of channels like Pinterest could garner big growth for your brand. And don’t forget to use stories whenever possible!
If you’re still searching for a social media strategy that works, drop us a comment or an email—we’d love to help your brand stand out!
If you’ve never thought about your brand voice, chances are that your brand is just using your voice! While that’s okay as you get started, it’s important to hone in on the unique characteristics that make your brand different and stay focused and consistent on those attributes as you grow. Why? Customers love consistency. They want to know what to expect from your brand—and that shouldn’t change depending on your specific mood that day!
Whether you’ve got a way with words or writing is one of your not-so-favorite things about being a small business owner, discovering and establishing your brand voice can be a breeze—after all, you’re the expert!
Start by asking yourself these questions:
1. What is our brand’s personality?
Chances are, there’s a lot of overlap between your personality and your brand voice.
2. Who is our customer?
If you have a wide variety of customers, think about who your ideal customer is.
3. What type of business are we?
You’ll probably consider the way you speak a bit differently if you’re selling healthcare vs. a pair of workout leggings.
4. What are our core values?
If you haven’t defined these, now is a great time. What are the rules you live by as a brand?
Now the hard part is already over! To establish your brand voice, take a look at your answers and see where there’s overlap—and there should be a lot. By doing this, you’ll create a brand persona, or what your brand would act like if they were their own person.
If your answers were…
you can start to see how this person might communicate.
The final step is putting it into writing. Maybe you’ve decided that your brand voice should be the same as your personality: Bubbly, Outgoing and Conversational. That works, and it’s perfect! Now, every time you write a piece of content for your brand, you can ask yourself if it meets those requirements—and your brand voice will be more consistent than ever before!
Still not sure where to start? Ask us your questions in the comments, or send us an email and we’ll put together a personalized easy-to-follow brand voice guide to keep you on track.
While you may not have started counting down to the holidays yet—in the marketing world, they’re already here! We’ve already seen blogs and brands pushing their 2019 gift guides and there’s no room to fall behind.
It’s easy to put holiday messaging on auto-pilot by relying on clichés (‘tis the season for cheesy emails galore!), but in a sea of messaging sameness, how do you make sure your brand cuts through? In this post, we’ll explore four steps to creating a holiday story that makes sense for your goals. No need to overthink things—we’re making holiday content easier than ever.
1. Know Your Audience
In order to create content that connects, the first step is to understand who it is you’re trying to connect with. While that seems like a no-brainer during the rest of the year, come holiday time, it becomes an even more important differentiator. Whether you’re targeting moms, a local customer base, or a niche demographic, get into their frame of mind. What are they thinking during the holidays?
For example, mom is probably pre-occupied with finding her kiddos the perfect gifts, while workout fanatics are concerned with maintaining their fitness through a notoriously unhealthy season. It’s important to identify your brand’s holiday mindset accordingly—and create your unique content from there.
2. Develop a Meaningful Strategy
By now, you know your audience—but what are your other goals? If you don’t create a seasonal strategy, you’ll burn through your holiday ideas way before it’s even time to break out the advent calendar. Decide on the story you want to tell your customers and map it out from now until January so you don’t end up directionless in December.
For example, if your main goal is boosting sales for spa services during November and December, you might consider both gifting and self-gifting to create a holiday message around self-care. What are all the ways you can inspire your customer to stay connected throughout the season using both promotional and lifestyle content?
3. Engage, Engage, Engage
Maybe they holiday season is a huge time for your business and you need to use your content to grow sales, or maybe the holiday season is pretty consistent with the rest of the year. Either way, by creating content that encourages engagement, you can create loyalty that lasts long after the holidays are over.
For example, it’s easy to rely on promotional content to carry you through a season filled with “Buy, Buy, Buy!” messaging at the forefront—and there’s a time and place for that!—but it won’t make your brand stand out. Instead, take a more unique approach like we talked about in Steps 1 and 2 to really connect with your customers. By doing this, you can not only promote engagement, but also get a direct read on what your customers will continue to respond to year-round.
4. Don’t Ditch Your Brand
Now you have a strong story to engage your audience with, but we all know it’s visuals that are going to stop them from scrolling right past you. While other brands will fill up feeds with green and red, consider what recognizable branding elements you can inject into your visual content throughout this time. Customers know it’s the holidays—but how can you also let them know instantaneously that the holiday content is coming from your brand?
For example, if you have signature colors, make sure those show up as a complement to a more traditional holiday look and feel.
Still not sure where to start? We’re here to help you put together a holiday marketing plan that will keep customers engaged long past New Year’s Day. Ask us your questions in the comments, or shoot us an email for more personalized ideas.